URBAN MOVE

IDENTITY · VINYL · VEHICLE GRAPHICS

A bold delivery-vehicle identity designed to look premium at rest and remain immediately recognizable while moving through the city.

Urban Move vehicle graphics and vinyl branding concept — MAQTA Studio Morocco

Concept study created to demonstrate MAQTA’s art direction and production applications.

CASE STUDY

From the problem to an applicable visual system.

Challenge

Create vehicle graphics that can be recognized in seconds while the vehicle is moving, without sacrificing a premium feel or overcrowding the bodywork.

Direction

A Carbon base, editorial typography and the Oxide diagonal cut. The composition prioritizes hierarchy, contrast and clean reading across large vehicle panels.

Applications

Side panels, rear, door zones and long-distance visibility variations, structured with vinyl cutting and production-ready artwork in mind.

Result

A coherent concept system that turns the vehicle into a mobile brand asset: recognizable from a distance, readable up close and aligned with a premium identity.