01
Challenge
Build a warm, premium café identity that works both from the street and across the small branded touchpoints handed to customers at the counter.
CAFÉ BRANDING & EXPERIENCE
NAWA CAFÉ
STOREFRONT · WINDOW VINYL · MENU · PACKAGING
A warm, refined café identity designed to feel elegant across the façade, glass branding, menu presentation and takeaway packaging.
Concept study created to demonstrate MAQTA’s art direction and production applications.
CASE STUDY
From the problem to an applicable visual system.
02
Direction
Quiet luxury through deep tones, refined typography and warm details. The system stays restrained enough to feel intimate rather than overly decorative.
03
Applications
Storefront, glazing, menu, cup, bag and takeaway packaging are treated as different expressions of one connected identity.
04
Result
A continuous concept experience, from the first impression on the façade to the item the customer carries away, without breaking the visual language.
Visual rollout
STOREFRONT · WINDOW VINYL · MENU · PACKAGING
MAQTA / Contact