01
Challenge
Give a fashion boutique an elegant, recognizable presence while keeping the identity legible on glass, the storefront and much smaller branded pieces.
RETAIL BRANDING & SIGNAGE
LUNA BOUTIQUE
STOREFRONT · VINYL · PACKAGING
A refined boutique identity designed to move seamlessly from the façade and glass to shopping bags, tags and small-format branded details.
Concept study created to demonstrate MAQTA’s art direction and production applications.
CASE STUDY
From the problem to an applicable visual system.
02
Direction
Restrained contrast, gold details and editorial composition. The aim is a premium boutique feel without becoming decorative or visually heavy.
03
Applications
Storefront signage, window and door vinyl, bags, tags, stickers and small touchpoints that accompany the purchase.
04
Result
A coherent boutique concept system that keeps the same personality at storefront scale and on the smallest packaging details.
Visual rollout
STOREFRONT · VINYL · PACKAGING
MAQTA / Contact